White Ribbon is a social change movement facilitated in Australia through White Ribbon Australia - limited by guarantee and with deductable gift recipient status under Australian Taxation Law. The organisation exists for the purpose of driving a social movement that works through a primary prevention approach understanding that men are central to achieving the social change necessary to prevent men’s violence against women. White Ribbon engages men to stand up, speak out and act to influence the actions of those men that abuse women and demand change.
White Ribbon has established itself as a well recognised organisation worldwide committed to the prevention of violence against women. It has 75% brand awareness which is the result of the investment of considerable time and financial resources over a 14 year period. The White Ribbon is our symbol, nurtured and grown over several decades. In Australia it has near-universal recognition as the embodiment of the issue of the prevention of domestic violence.
Concurrently, the white ribbon provides a significant revenue stream for our organisation, noting that over 90% of the funding for the White Ribbon primary prevention work comes from fundraising, corporate, philanthropic and community sponsorship. Merchandise sales take place through our website, at events and at fundraisers. We carefully source quality, sustainable and ethical manufacturers to ensure our merchandise provides a revenue stream whilst maintaining quality standards commensurate with the integrity of the organisation.
The Ribbon Supply Issue
This policy applies to all individuals, organisations and groups, including White Ribbon Australia committees and schools.
The community is encouraged to purchase individual White Ribbons through our online shop for larger quantities as this source ensures the cost can be claimed as a tax-deduction.
It is the requirement of White Ribbon Australia that merchandise designed and manufactured as part of the of the movement be purchased from White Ribbon online store.